EXPERIENCE
WEB & DIGITAL DESIGNER
Pure Structure Trading | Oct 2020 - present
Website designer and social media content creator for a small trading company.
Tasks
- • Designed the wireframe UI, UX, pixel-perfect visual assets and wrote the web content for a responsive subscription-based WordPress site.
- • Strategised, created graphic content and
managed the social media account.
- • Developed Facebook advertising campaigns and lead magnets.
Achievements
- • Collaborated with the web developer to streamline app operations by integrating workflow automations with Zapier, MemberPress and MailChimp.
- • Organically grew the IG account to 500+ followers.
Links
SMALL BUSINESS OWNER
Fettle & Frisson | Sept 2018 - present
Independent entrepreneur of a natural perfume cottage-industry business, fulfilling a multi-disciplinary role to produce a revenue-generating
solution with the creedo to 'balance pleasure with purpose'.
Tasks
- • Initialised, strategised and administered all business operations.
- • Researched, formulated and produced an artisanal range of natural perfumes.
- • Managed sales, international supplier procurement and customer service.
- • Planned, developed and implemented a Shopify store, integrated app functionality, managed product and customer database and
monitored analytics.
- • Photographed products and designed engaging branding assets with copy for website and media.
- • Strategised advertising campaigns and created visual content and copywriting.
- • Created image and video content and managed social media platforms.
Achievements
- • Grew relationships with clients and stocked 6 retail outlets across South Africa.
- • Organically grew the IG account to 500+ followers.
- • Increased a products monthly sales conversion by 185% by improving customer funnel through effective UX design.
- • Conceptualized innovative marketing solutions for selling sensory products online.
- • Built a responsive and aesthetically-pleasing e-commerce store.
- • Featured by Wanted Online, Twyg, Sunday Times TimesLive magazine.
- • Commended by Project Beautiful and Reach For Recovery for CSR initiatives.
Links
ENVIRONMENTAL VOLUNTEER & PROJECT COORDINATOR
Tikologo Permaculture Project, Tara Rokpa Centre | Jan 2014 - Dec 2019
Fulfilled a versatile role in the co-creationa and startup of an environmental project at a Buddhist retreat centre with the vision to develop a holistically designed sustainability training and demonstration site.
Tasks
- • Handled administrative tasks, work schedules and day-today farm operations for a small team of sta and seasonal volunteers.
- • Prepared project goals, budgets, funding proposals and reports for international funders.
- • Performed site and environmental analysis for land use planning.
- • Planned, designed and managed the organic vegetable garden, medicinal herb garden, food forest, rain gardens and a plant nursery.
- • Implemented water-security measures through the construction of rainwater harvesting tanks with an integrated ecological
swimming pool.
- • Independently developed and sold a variety of homemade herbal products.
- • Compiled course material and was an assistant facilitator in performing gardening workshops and community training initiatives.
- • Led an interior design adaption of the training centre into a mixed-use plant processing facility and Air BnB guesthouse.
Achievements
- • Improved volunteer application, on-boarding and work satisfaction.
- • Reduced operational expenses and generated the centre's first profit by streamlining event operations and using resources strategically while boosting visitor experience and upgrading quality of hospitality.
- • Cultivated 2000sqm of barren land into a fertile income-generating ecosystem.
- • Achieved Air BnB Super Host status with highly satisfied visitor reviews.
Links